/* =============================================================
   pillar-page.css — Industry Pillar Page Standard Format
   The SEO Doctors v2.0.5
   10-section template: Hero → Stats → Why Lose → How Search →
   Keyword Table → What's Included → Strategy → Market →
   Results → FAQs → CTA
   ============================================================= */

:root {
  --pp-navy:      #0D1B4B;
  --pp-teal:      #F4521C;
  --pp-white:     #FFFFFF;
  --pp-light:     #FFF8F5;
  --pp-mid:       #F0DDD5;
  --pp-text:      #1A1A2E;
  --pp-text-muted:#555577;
  --pp-radius:    10px;
  --pp-shadow:    0 4px 20px rgba(13,27,75,0.08);
  --pp-container: min(1200px, 100%);
  --pp-pad:       clamp(3rem, 6vw, 5rem);
}

.pp-section { width: 100%; padding: var(--pp-pad) 0; }
.pp-container { max-width: var(--pp-container); margin: 0 auto; padding: 0 clamp(1rem,4vw,3rem); }

.pp-section-label {
  display: inline-block;
  background: var(--pp-teal); color: var(--pp-white);
  font-size: 0.73rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  padding: 0.35rem 0.9rem; border-radius: 3rem; margin-bottom: 1rem;
}
.pp-section-label--ghost { background: rgba(255,255,255,0.15); color: var(--pp-white); }
.pp-section-title {
  font-size: clamp(1.65rem,3vw,2.4rem); font-weight: 800;
  color: var(--pp-navy); margin: 0 0 0.75rem; line-height: 1.2;
}
.pp-section-title--light { color: var(--pp-white); }
.pp-section-intro {
  font-size: 1.05rem; color: var(--pp-text-muted);
  max-width: 780px; line-height: 1.7; margin: 0 0 2.5rem;
}
.pp-section-intro--light { color: rgba(255,255,255,0.72); }

/* HERO - light warm orange */
.pp-hero {
  background: #FFF3ED;
  background-image:
    radial-gradient(circle at 88% 18%, rgba(244,82,28,.22) 0%, transparent 52%),
    radial-gradient(circle at 6% 80%, rgba(244,82,28,.12) 0%, transparent 40%),
    radial-gradient(circle at 50% 50%, rgba(244,82,28,.04) 0%, transparent 70%);
  padding: clamp(4rem,8vw,7rem) 0 clamp(3rem,6vw,5rem);
  position: relative; overflow: hidden;
}
.pp-hero::after { display: none; }
.pp-hero .pp-container { position: relative; z-index: 1; }
.pp-hero-eyebrow {
  display: inline-flex; align-items: center; gap: .5rem;
  background: rgba(244,82,28,.12); border: 1px solid rgba(244,82,28,.35);
  color: var(--pp-teal); font-size: .8rem; font-weight: 700;
  letter-spacing: .1em; text-transform: uppercase;
  padding: .4rem 1rem; border-radius: 3rem; margin-bottom: 1.5rem;
}
.pp-hero h1 {
  font-size: clamp(2rem,4.5vw,3.2rem); font-weight: 900;
  color: var(--pp-navy); line-height: 1.15; margin: 0 0 1.25rem; max-width: 820px;
}
.pp-hero-sub {
  font-size: clamp(1rem,1.8vw,1.2rem); color: var(--pp-text-muted);
  max-width: 680px; line-height: 1.7; margin: 0 0 2.5rem;
}
.pp-hero-ctas { display: flex; flex-wrap: wrap; gap: 1rem; }
.pp-btn-primary {
  display: inline-flex; align-items: center; gap: .5rem;
  background: var(--pp-teal); color: var(--pp-white);
  font-size: 1rem; font-weight: 700;
  padding: .9rem 2rem; border-radius: 6px;
  text-decoration: none; white-space: nowrap;
  transition: opacity .2s, transform .2s;
}
.pp-btn-primary:hover { opacity: .88; transform: translateY(-2px); color: var(--pp-white); }
.pp-btn-outline {
  display: inline-flex; align-items: center; gap: .5rem;
  background: transparent; color: var(--pp-navy);
  border: 2px solid rgba(13,27,75,.25);
  font-size: 1rem; font-weight: 600;
  padding: .9rem 2rem; border-radius: 6px;
  text-decoration: none; white-space: nowrap;
  transition: border-color .2s, background .2s;
}
.pp-btn-outline:hover { border-color: var(--pp-navy); background: rgba(13,27,75,.05); color: var(--pp-navy); }
.pp-hero-trust {
  display: flex; align-items: center; gap: 1.5rem; flex-wrap: wrap;
  margin-top: 2rem; padding-top: 2rem;
  border-top: 1px solid rgba(13,27,75,.12);
}
.pp-trust-item {
  display: flex; align-items: center; gap: .4rem;
  color: var(--pp-text-muted); font-size: .85rem;
}
.pp-trust-item::before { content: '\u2713'; color: var(--pp-teal); font-weight: 700; }

/* STATS BAR */
.pp-stats-bar { background: var(--pp-teal); padding: 0; }
.pp-stats-grid { display: grid; grid-template-columns: repeat(4,1fr); }
.pp-stat-item {
  padding: 2rem 1.5rem; text-align: center;
  border-right: 1px solid rgba(255,255,255,.22);
}
.pp-stat-item:last-child { border-right: none; }
.pp-stat-value {
  display: block;
  font-size: clamp(2rem,3.5vw,2.8rem); font-weight: 900;
  color: var(--pp-white); line-height: 1; margin-bottom: .35rem;
}
.pp-stat-label { font-size: .82rem; color: rgba(255,255,255,.84); line-height: 1.4; }

/* WHY THEY LOSE */
.pp-why-lose { background: var(--pp-white); }
.pp-reasons-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 1.5rem; }
.pp-reason-card {
  background: var(--pp-light); border: 1px solid var(--pp-mid);
  border-radius: var(--pp-radius); padding: 1.75rem;
  transition: box-shadow .2s;
}
.pp-reason-card:hover { box-shadow: var(--pp-shadow); }
.pp-reason-num {
  display: inline-flex; align-items: center; justify-content: center;
  width: 36px; height: 36px;
  background: var(--pp-navy); color: var(--pp-white);
  font-size: .85rem; font-weight: 700; border-radius: 50%; margin-bottom: 1rem;
}
.pp-reason-card h3 { font-size: 1.05rem; font-weight: 700; color: var(--pp-navy); margin: 0 0 .6rem; line-height: 1.3; }
.pp-reason-card p { font-size: .92rem; color: var(--pp-text-muted); line-height: 1.65; margin: 0; }

/* HOW THEY SEARCH */
.pp-how-search { background: var(--pp-light); }
.pp-search-grid {
  display: grid; grid-template-columns: repeat(2,1fr);
  gap: 1.5rem; margin-bottom: 2rem;
}
.pp-search-card {
  background: var(--pp-white);
  border: 1px solid var(--pp-mid); border-top: 3px solid var(--pp-teal);
  border-radius: var(--pp-radius); padding: 1.75rem;
  box-shadow: var(--pp-shadow);
}
.pp-search-card h3 { font-size: 1rem; font-weight: 700; color: var(--pp-navy); margin: 0 0 .75rem; }
.pp-search-card p { font-size: .9rem; color: var(--pp-text-muted); line-height: 1.6; margin: 0 0 .75rem; }
.pp-search-card ul { list-style: none; margin: 0; padding: 0; }
.pp-search-card ul li {
  font-size: .85rem; color: var(--pp-navy); padding: .2rem 0;
  display: flex; align-items: flex-start; gap: .4rem;
}
.pp-search-card ul li::before { content: '\u2192'; color: var(--pp-teal); font-weight: 700; flex-shrink: 0; }
.pp-search-card .pp-search-strategy {
  margin-top: .75rem; padding-top: .75rem;
  border-top: 1px solid var(--pp-mid);
  font-size: .8rem; color: var(--pp-teal); font-weight: 600; line-height: 1.4;
}
.pp-mobile-note {
  background: var(--pp-navy); color: rgba(255,255,255,.85);
  border-radius: var(--pp-radius); padding: 1.25rem 1.75rem;
  font-size: .92rem; line-height: 1.6;
}
.pp-mobile-note strong { color: var(--pp-teal); }

/* KEYWORD TABLE */
.pp-keyword-table { background: var(--pp-white); }
.pp-table-wrap { overflow-x: auto; border-radius: var(--pp-radius); }
.pp-table { width: 100%; border-collapse: collapse; font-size: .9rem; box-shadow: var(--pp-shadow); }
.pp-table thead tr { background: var(--pp-navy); }
.pp-table thead th {
  color: var(--pp-white); font-weight: 700;
  padding: .85rem 1.1rem; text-align: left;
  font-size: .8rem; letter-spacing: .04em; text-transform: uppercase;
}
.pp-table tbody tr { border-bottom: 1px solid var(--pp-mid); }
.pp-table tbody tr:nth-child(even) { background: var(--pp-light); }
.pp-table tbody td { padding: .85rem 1.1rem; color: var(--pp-text); vertical-align: top; line-height: 1.5; }
.pp-intent-badge {
  display: inline-block;
  background: rgba(244,82,28,.12); color: var(--pp-teal);
  font-size: .75rem; font-weight: 700;
  padding: .2rem .6rem; border-radius: 3rem; white-space: nowrap;
}

/* WHAT'S INCLUDED */
.pp-included { background: var(--pp-navy); }
.pp-included-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 1.25rem; }
.pp-included-item {
  background: rgba(255,255,255,.06);
  border: 1px solid rgba(255,255,255,.12);
  border-radius: var(--pp-radius); padding: 1.5rem;
  transition: background .2s;
}
.pp-included-item:hover { background: rgba(255,255,255,.1); }
.pp-included-icon { font-size: 1.6rem; margin-bottom: .75rem; display: block; }
.pp-included-item h3 { font-size: .95rem; font-weight: 700; color: var(--pp-teal); margin: 0 0 .75rem; }
.pp-included-item ul { list-style: none; margin: 0; padding: 0; }
.pp-included-item ul li {
  font-size: .82rem; color: rgba(255,255,255,.72); padding: .2rem 0;
  display: flex; align-items: flex-start; gap: .4rem; line-height: 1.4;
}
.pp-included-item ul li::before { content: '\u2713'; color: var(--pp-teal); flex-shrink: 0; }

/* STRATEGY / METHODOLOGY */
.pp-strategy { background: var(--pp-white); }
.pp-strategy-wrap { max-width: 860px; }
.pp-strategy-section { margin-bottom: 2.5rem; padding-bottom: 2.5rem; border-bottom: 1px solid var(--pp-mid); }
.pp-strategy-section:last-child { border-bottom: none; margin-bottom: 0; }
.pp-strategy-header { display: flex; align-items: flex-start; gap: 1rem; margin-bottom: 1.25rem; }
.pp-strategy-num {
  display: flex; align-items: center; justify-content: center;
  width: 42px; height: 42px; flex-shrink: 0;
  background: var(--pp-teal); color: var(--pp-white);
  font-size: 1rem; font-weight: 800; border-radius: 50%;
}
.pp-strategy-title { font-size: 1.25rem; font-weight: 700; color: var(--pp-navy); margin: 0; line-height: 1.3; padding-top: 8px; }
.pp-strategy-body { font-size: .95rem; color: var(--pp-text-muted); line-height: 1.7; margin-bottom: 1rem; }
.pp-strategy-sub { margin-bottom: 1rem; }
.pp-strategy-sub h4 { font-size: .95rem; font-weight: 700; color: var(--pp-navy); margin: 0 0 .4rem; }
.pp-strategy-sub p { font-size: .92rem; color: var(--pp-text-muted); line-height: 1.65; margin: 0; }

/* Methodology card grid */
.pp-methodology-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.75rem;
}

.pp-gutenberg { background: var(--pp-white); }
.pp-gutenberg .pp-container { max-width: 860px; }

/* MARKET INSIGHTS */
.pp-market { background: var(--pp-light); }
.pp-market h3 { font-size: 1.2rem; font-weight: 700; color: var(--pp-navy); margin: 2.5rem 0 1rem; }
.pp-market h3:first-of-type { margin-top: 0; }
.pp-market ul { list-style: none; margin: 0 0 1.5rem; padding: 0; }
.pp-market ul li {
  padding: .4rem 0; display: flex; align-items: flex-start; gap: .5rem;
  font-size: .92rem; color: var(--pp-text-muted); line-height: 1.5;
}
.pp-market ul li::before { content: '\u25b8'; color: var(--pp-teal); flex-shrink: 0; }

/* RESULTS */
.pp-results { background: var(--pp-white); }
.pp-results-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 1.25rem; }
.pp-result-item {
  background: var(--pp-navy);
  border-radius: var(--pp-radius); padding: 2rem 1.25rem; text-align: center;
}
.pp-result-item:nth-child(1),
.pp-result-item:nth-child(2) { background: var(--pp-teal); }
.pp-result-value {
  display: block;
  font-size: clamp(1.8rem,3vw,2.5rem); font-weight: 900;
  color: var(--pp-white); line-height: 1; margin-bottom: .5rem;
}
.pp-result-label { font-size: .82rem; color: rgba(255,255,255,.84); line-height: 1.4; }

/* FAQs */
.pp-faqs { background: var(--pp-light); }
.pp-faq-list { max-width: 860px; }
.pp-faq-item {
  background: var(--pp-white);
  border: 1px solid var(--pp-mid);
  border-radius: var(--pp-radius); margin-bottom: .75rem; overflow: hidden;
}
.pp-faq-q {
  width: 100%; text-align: left; background: none; border: none; cursor: pointer;
  display: flex; align-items: center; justify-content: space-between; gap: 1rem;
  padding: 1.25rem 1.5rem;
  font-size: 1rem; font-weight: 600; color: var(--pp-navy); line-height: 1.4;
  transition: background .2s;
}
.pp-faq-q:hover { background: var(--pp-light); }
.pp-faq-icon {
  flex-shrink: 0; width: 24px; height: 24px;
  background: var(--pp-teal); color: var(--pp-white);
  border-radius: 50%; display: flex; align-items: center; justify-content: center;
  font-size: .9rem; font-weight: 700; transition: transform .25s;
}
.pp-faq-item.open .pp-faq-icon { transform: rotate(45deg); }
.pp-faq-a { max-height: 0; overflow: hidden; transition: max-height .35s ease; }
.pp-faq-a-inner {
  padding: 0 1.5rem 1.25rem;
  font-size: .92rem; color: var(--pp-text-muted); line-height: 1.7;
  border-top: 1px solid var(--pp-mid);
}

/* CTA Strip */
.pp-cta-strip {
  background: var(--pp-teal);
  background-image: radial-gradient(circle at 80% 50%, rgba(13,27,75,.15) 0%, transparent 60%);
  padding: clamp(3.5rem,6vw,5rem) 0; text-align: center;
}
.pp-cta-strip h2 { font-size: clamp(1.65rem,3vw,2.4rem); font-weight: 800; color: var(--pp-white); margin: 0 0 1rem; }
.pp-cta-strip p { font-size: 1.05rem; color: rgba(255,255,255,.88); max-width: 640px; margin: 0 auto 2rem; line-height: 1.7; }
.pp-cta-strip .pp-btn-primary { background: var(--pp-navy); }
.pp-cta-strip .pp-btn-primary:hover { background: #1a2d6a; }
.pp-cta-buttons { display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; }

/* RESPONSIVE */
@media (max-width: 1023px) {
  .pp-stats-grid { grid-template-columns: repeat(2,1fr); }
  .pp-stat-item:nth-child(2) { border-right: none; }
  .pp-included-grid { grid-template-columns: repeat(2,1fr); }
  .pp-results-grid { grid-template-columns: repeat(2,1fr); }
}
@media (max-width: 767px) {
  .pp-reasons-grid,
  .pp-search-grid,
  .pp-methodology-grid { grid-template-columns: 1fr; }
  .pp-included-grid { grid-template-columns: 1fr; }
  .pp-hero-ctas { flex-direction: column; }
  .pp-hero h1 { font-size: 1.85rem; }
  .pp-strategy-title { font-size: 1.1rem; }
}
@media (max-width: 480px) {
  .pp-stats-grid { grid-template-columns: 1fr; }
  .pp-stat-item { border-right: none; border-bottom: 1px solid rgba(255,255,255,.2); }
  .pp-results-grid { grid-template-columns: 1fr; }
}