Each business has unique challenges. When devising your vision, your strategy can include the following:
Current web presence/performance report
We sit down with you and help you in your choice of targeted keywords for SEO and PPC campaigns. We gather phrase matches and related keywords to help you make the most informed and cost-efficient choices.
(Some keywords are extremely competitive. In such cases, you will see better results targeting more niche, "long-tail" keywords.)
Baseline SEO Ranking Report
A comprehensive report detailing where the site ranks for keywords chosen, that also outlines on-page errors that will need to be repaired to improve PageRank.
Duplicate Content Check
Duplicate content on multiple URLs poses a problem for search engines because they don't know which URL is the correct one to retrieve for the search result. Which one's the original? Which one's the best? The search engines can't decide, and the "link-juice" that would normally flow to the URL, then gets split between multiple URLs--heavily degrading each URL's overall rank. Bummer!
Sometimes duplicate content comes from multiple versions of the same page (i.e.: Printer-friendly versions, landing pages for different target markets), other times it comes from poor content writing (plagiarism). We run a check to make sure all your content isn't found anywhere else, and you get all your precious link-juice.
We use Google Webmaster Tools and our software to crawl the internet and analyze (quantity, quality, unique domains, relevancy, age) the links to your site from other pages. Backlinks are the core of off-page SEO, and affect your PageRank more than any other factor.
(Think of it like citing sources in a term-paper. The more reputable, current, relevant, and the quantity of sources that reference you in their term paper (in this case, their website, blog, social media post, etc.), the more reputable (in Google's eyes) you must be. If Google sees you as being high-value, they will give you a higher PageRank.)
Competition Analysis (5)
Understanding your competition in search results is extremely important. We perform an SEO Analysis on five (5) of your competitors so you find out how to beat them in search results.
Sometimes you get hacked. Sometimes you get a shitty developer that leaves behind malware to screw you over in case you realize they suck. It's ok. It happens to the best of us. There's plenty of scum out there.
The problem is (depending on the style of malware left behind), if left uncorrected, Google will pick up on it. And so will plenty of other bots and crawlers. This might get you listed on a database of known spam websites, and it can destroy your PageRank, authority, and popularity--essentially rendering any work we do useless.
In order to get removed from these databases, you first have to know you're on them--by doing some homework on your server's IP address. Then, you have to remove the malware and correct the issue (e.g.: users being redirected to casino, or viagra, websites when they click on your site--known as "pharma-hacks"). Finally, you must reach out to the databases that you're listed on, and get in touch with them, tell them your situation, and that you've corrected the issue. Then, it's up to them to decide whether to pull you off their list (this can sometimes take quite a bit of time). We know you want instant gratification (we do too), but they just need to be sure that as soon as they take you off, you don't go back to spamming again.
This correction and monitoring service is included in our Olympian package.
Meta Tag Optimization (1000)
Meta tags are a relatively important part of the HTML in your web page. They are little bits of text that are read by search engines and tell them what your page is about, but aren't displayed as a part of the page's content. Usually they include a concise summary of the web page content, and you should include your relevant keywords in them.
We will optimize the meta tags on up to 1000 of your pages.
Meta Description Optimization (1000)
The meta description tag is another HTML tag, 160 characters in length, that is used to summarize a web page’s content. Search engines use this description to understand what the site is about, and will use it in it's entirety as part of search results if the entire search phrase is contained in it.
We will optimize up to 1000 meta descriptions.
Title Text Optimization (1000)
Titles are an extremely important part of SEO. It's the first thing people are going to see. It shows up at the top of your browser, it's what will show up when people share your link, it's the name that will be listed in search results; and ultimately, is what's going to determine (depending on how relevant it is to the search phrase) whether someone is going to click on your link.
We will optimize the title text of up to 1000 pages.
Header Optimization (1000)
Just like in a good term paper, headers help Google (and your readers) understand your webpage better. They allow the reader to skim the paper, get the just of it, and focus in on the information that they're interested in. And if it's easy to read, and gets users the info they desire faster, Google likes it. PageRank +pts
We will make sure that up to 1000 pages use correct headings and subheadings to explain the content within.
Exiting Content Optimization (1000)
Content is king. Has it gotten old yet? Yes, yes, we know. The phrase is extremely tired. But this is the section. This is where it all matters. This is where your content lives.
It's not like in the old days, back when Google used to just use a tally mark system, and the site with the most keywords won the highest rank. No, no. Not anymore. Google has new algorithms; smart algorithms (circa 2014 Penguin update). Spiders, crawlers--whatever you want to call them--they actually read your content. It has to make sense. It can't just be laden with the same keyword over and over. Your writing actually has to be good. Wow. What a shocker. (So that's how they got rid of the hoards of irrelevant viagra websites in search results?) You really only need to say the keyword a few times. The rest of the content has to be relevant to the concept. Like I said, you just have to write good, not be spammy, and have content that encapsulates your audience. Google just got pissed off at being played, and losing users to Yahoo over spam-laden search results. Anywho! Let's get down to business.
We will optimize your existing content around your chosen keyword phrases on up to 1000 pages.
Image & Hyperlink Optimization (1000)
I bet you didn't realize that images had text, did you. Sounds counter-intuitive right? Well, when you hover over an image, it has a description of the image. Also, the image has a name. These should be relevant to the page/keywords! Duh. But you wouldn't think about it unless someone told you to.
The same goes for links. They should be named and labeled in relevance to the keywords/content of the pointed-to page. (Did we mention that using links can help spread the love (Google's "link-juice", Yeah-Baby! [Austin Powers voice]) around your site and make the whole site rank higher? More on that later.)
We will optimize the image text, and hyperlinks on up to 1000 pages.
Need to change your pictures? Have a new concept, or service? Want to target a new market?
Usually an add-on service, Webmaster Services includes maintaining and updating your site whenever you need to make changes. We will provide all reasonable development and design needs.
Malware Scan and Removal
Having SiteLock, or another anti-virus software, on your server is a great way to sniff out and protect against hackers and their malware. However, it's still possible for advanced hackers to stay in the shadows of the searchlight. Sometimes they use really inconspicuous names buried in your core files. Sometimes they use uncommon tactics that fly in under the radar, or worse, are disguised with stealth to evade and come up as innocuous in scan results.
With our Olympian package, we routinely scan your site with advanced software, as well as do a once-over with the naked eye. Should anything come up: we quarantine your site, leave a message for visitors about what's happened and how to contact you, and pull your site to an off-server location--to not only keep the hacker from purging or collecting any of your information, but to begin cleaning it, so you can be back to business as usual.
(Multi) Blog Creation
Of all the on-page optimization, your website's blog is probably the most important part of the entire website. It's ever-lasting, and will be what keeps your website supplied with current, relevant content. It's also an avenue to provide value (links, props, etc.) to online "authorities" in your industry (nerdy bloggers who are seen on the web as know-it-alls about your industry), enticing them to share some of their super-viscous link-juice (these metaphors...yikes) by linking to your site. At the end of the day, it's what's going to keep your website alive; it's your website's heartbeat!
We will create a blog for you to post and create relevant backlinks.
[At the Olympian level, you may have more than one topic your site encompasses. If this is the case, and it fits your strategy well (to bring in even more visitors, and backlinks that might be irrelevant to the topic of the blog already on your site), we will create an additional blog.]
Blog Posting (20)
On that note,
We will create a blog post every day.
XML Sitemap Creation
This should be pretty self-explanatory. It's a map of your website. It's prescribed use, though, is probably a little bit more obscure. For the most part, you would think it would be used by viewers to navigate your site. True, true. That is one use. However, it's most efficient use is for Google crawlers.
See, Google spiders crawl through the web, going from link to link, to link, to link. Some websites, though, don't have a link to every page on their site, or they're hidden or buried. Google doesn't crawl it, and therefore it doesn't know the page exists. If it doesn't know it exists, it won't even be indexed, and nobody will ever know about it. (Oh no!)
Now if you create a sitemap, Google will use your "map" (get it?) for navigation, and make sure to include all of your pages. Ta-da! Problem solved.
Ok, back to business. We will provide you with a sitemap for submission to the search engines (there's more than just Google, you know) in either XML (more common) or HTML (if necessary).
SEO-Friendly URL Analysis
The "URL" (Uniform Resource Identifier) was created to replace the numbered IP address that computers use to find the location of a website.
URLs of a web document should be as descriptive, yet brief, as possible (so that a visitor who only sees the URL can have a good idea of what to expect on the page). If a site's structure has several levels of files and navigation, the URL should reflect this.
We will make sure your URL structure is correct and relevant to the page's topic.
Internal Link Structuring
As mentioned earlier in hyperlink optimization, you can spread the Google love around. Well, this is it.
So, just as not every page of your term-paper is going to be read, not every page on your site is going to receive the same popularity. (I mean, who really reads the foreword, preface, and acknowledgements of a book? Don't you usually just jump right into the main text?) Some pages will be linked to and sought after more than others. But these poor pages deserve love too! You can help share that love by linking to them from your higher-value pages (e.g.: The main text links to the foreword at some point). This is called internal, or cross-, linking. It's kind of like backlinking from your own domain!
Anywho. We will monitor the value of your pages, and make sure to include socially acceptable internal-linking tactics (such as "related pages/posts") that will spread the love around.
This topic borders the concept of (UI/UX) user interface and user experience design--how your website is set up to allow users to move through and experience your site. In combination with Google Analytics, it can tremendously help show you exactly how users are moving through your site. Using this data, the navigation and design can be tweaked to provide a better experience, or a more targeted experience, known as conversion optimization.
As well, it's beneficial to users and crawlers if your server and site have category folders and subfolders, enabling easy comprehension of the layout of your site.
All this will defer into longer user interaction with the site, more engagement, and happier viewers. PageRank +pts
We will consistently analyze the navigation on your site and through links to be sure they are optimized for user experience and search engine crawlers.
Remember the duplicate content we checked for earlier? Well, now it's time we take care of that.
The process is a fancy word called canonicalization. We can canonicalize the duplicate content from multiple URLs--should they be listed on your server--by implementing a 301 redirect or the canonical tag (there's other methods as well). This will help take the guesswork out of the equation for Google, and give instructions as to which is the correct URL to pull. This means the link-juice won't be split up and all of it will go to the proper URL.
Should the duplicate content be on a URL outside of your control, the best bet is to either cite the source, or change the content.
We will canonicalize any duplicate content we find.
Google Webmaster Tools
Webmaster Tools from Google can provide alot of information about your site. Though, using it isn't quite intuitive.
You can track your site's search performance. It can tell you if there's anything wrong with your site. If there is something wrong, there are tools for testing. You can see: how your site appears in Google search results, search traffic and analytics, backlinks to your site, internal links within your site, mobile usability, index status, content keywords, crawl errors and stats; You can submit sitemaps, test robots.txt, see security issues, and many other tools.
We will properly set up your site with Google Webmaster Tools.
Web robots, otherwise known as spiders, crawlers, bots--whatever you want to call them--are used to scan the internet and all the servers/websites that are on it. They travel in an order, but also at random, as they follow links: link, by link, by link, until (in Google's case) they've indexed (mapped) the entire internet. (Google consistently re-maps the internet.) They can also be used by spammers and hackers.
Having a robots.txt file on your server tells the robots what to do, as one's used for legitimate purposes will look for it. However, bots used by spammers and hackers will ignore it completely.
This file is publicly available. So it's best not to try to hide information or locations on your server using this file (as that will basically pinpoint where bad-guys should go).
We will make sure that your robot.txt file is placed in the correct location and properly configured to your specific needs.
Crawl Error Resolution
There can be a ton of different crawl errors found on your site: dead links, blocked by robots.txt, DNS and other site errors, old sitemaps--just to name a few. If Google can't crawl your site properly, then you're not getting indexed properly. So Google's not going to think you're high value. (They might not even know you exist.)
Based on what crawl errors we find, we will correct them for you. However, if the number of errors found is extraordinary, we will focus on correcting the most pressing and debilitating ones in your package. (Further corrections may require additional time not allotted for, and, subsequently, will require compensation for that additional time.)
Google Analytics is a powerful tool, especially when combined with good design and tactical user experience. There are several different versions of the software, and it's not the most intuitive.
However, once you get the hang of it, you can see such stats as: how many people have logged on to your site and when, how long they spend on your site, your bounce rate, how many pages they typically visit before leaving, new users vs. returning users (this can be seen in history as well as real-time), what part of the world they're visiting from; You can analyze individual users behavior, user flow from which page to which... It can be a bit overwhelming sometimes.
We will install Google Analytics on every page of your site.
Web 2.0 Profiles (6) and Campaigns
We will create and properly configure up to six (6) web 2.0 profiles for your website.
(FaceBook, Twitter, Instagram, Vine, SnapChat, etc.--whichever makes the most sense for your strategy.)
Additionally, as part of our Olympian package, we include two social media marketing (SMM) campaigns--whichever best fits your strategy (PPC budget not included).
Blog Commenting (20)
Although commenting on blog posts or articles from influencers in your industry is one way to get links back to your site, it certainly isn't the hail mary you might be looking for. Instead, what it is good for is establishing a relationship with the influencer. If you participate healthily, and your comment adds value to the discussion, you will gain respect from the author. Keeping up with them, sharing their content on social media, will get them to notice you and value you. Then when you do throw in a link to your (relevant) website, it will be accepted and kept on their post/article/site. If your site/blog provides significant value, they might even start linking to your site. This is the holy grail you're looking for (an influencer in your industry with extremely high PageRank spreading their link-juice on your site), and will boost your PageRank tremendously.
We will search for relevant blogs and articles from influencers in your industry, and post a comment (with appropriate etiquette) every day to attain links back to your site, on their site.
Forum Posting (20)
Forums are communities where members share the same interest in a topic, and are willing to share information they have come across in order to help each other solve common problems. For example, a huge forum community is the (DIY) do-it-yourself car-repair community, such as Volkswagon, Prius, and Tesla, where members will share break-downs and rebuilds of various parts of the car, as well as how to hack the computer system to increase its functionality. (These companies do not condone DIY work, and prefer work be done by the dealer at outrageous prices, even for small problems.)
Forums are a huge way to gain quality links. Many times, relevant influencers live on (and troll) forums. These sites are generally regarded highly by Google--especially if they are moderated regularly. This means if you post to these forums and become an active member (while having a link back to your site in your signature), you are creating huge buckets of link-juice for yourself. You just can't come off spammy (you'll get kicked), and you have to actually provide value to the forum.
We will create a high quality post to a relevant forum every day.
Directory Submission (20)
Directories, also known as citations, are listing services like Angie's List, BBB, Yelp, CitySearch, YellowPages, WhitePages, SuperPages, WeedMaps, Dex--there's an endless list. And there's plenty of companies like Yext and Synup that advertise to make sure hundreds of listings congruent with your current information--stating they have APIs with over 200 of them, so that when you update with them, they update all of these listings at once.
But guess what (and this is from experience), once you cancel your subscription, they screw up all of your pristine listings (think about their APIs), and all that boost in your SEO goes down the drain. Further, half of their "directories" are owned solely by them. The only way you can correct them is to have an account with them (trust me, I chewed some people out about this). This means that in order to remove or correct the listings with incorrect info (which Google does not like), you have to have an account with them. It's pure bullshit.
Because of this horrible experience, it's why we submit to directories by hand. It takes much much longer, but there's no catch.
We will submit your site and create a proper profile to a directory every day.
Classified Submissions (40)
We all know about Craigslist. There's plenty of other classifieds listings as well, like AutoTrader, Los Angeles Times, LA Times, etc. Some are free, some are not. There's tons of online ones. And there's tons of "companies" and people that say they'll post to a million of them. ["Ok."] *Cough*Scam*Cough**Cough*. Excuse me.
Again, this goes back to having links pointing back to your site, as well as getting the word out about your company. And it's especially helpful if you have an eCommerce business.
The thing is, most of these online classified listings get deleted after a week or so. So your link will only last that long. You'll have to make sure to consistently post ads.
We will submit a classified listing twice a day to Craigslist (or a relevant classified site) in relevant areas and categories.
Social Bookmarking (300)
You've heard of Digg, Reddit, Pinterest...but have you ever used them? Not many people have, and a lot of people will say that there isn't much value in them. From an SEO standpoint, this is true to a certain extent (links don't last very long--usually 12-24 hrs or so, unless the content is extremely catchy). However, the other side of the coin is that people on these sites are extremely engaged. What you may miss in long-term backlinks may very well provide an extreme spike of highly-engaged, hungry traffic from just one well-coined share.
See, these places aren't for the faint of heart. They are the nerdy, witty, under-lair of the internet, where people go to talk shit, learn something they would have never sought, and entertain themselves. These people, when intrigued, can fan a huge flame, and can bring more traffic to your site/content than you could get from many of the other methods we provide.
On the flip-side, if your content sucks...it will disappear faster than your lunch in the office fridge. See, these sites are generally self-regulating--meaning that people can vote on your post, and these votes carry your post up or down the ranks of the site. If the people love it, your post/link will zoom to the top for all to see (and likely visit). If people hate it...adios amigo, muy rapidamente.
If your post catches a following, it can prove to be a quality backlink (for the time being). However, this isn't necessarily the goal in this world (as opposed to pure traffic), since it has to engage the people extremely to beat these type of site's decay algorithms.
Because of the volatility of these kinds of links/posts, we will curate 15 quality social bookmarks of your content every day and spend a short time engaging with the community to boost your site's profile on the site.
(Disclaimer: Traffic results may vary, and additional time spent engaging the community outside the allotted time may need to be compensated for, when a massive amount of traffic ensues.)
Article Writing & Submission (6)
The goal of off-page SEO is to increase your popularity and reputation on the web. This is done through people citing your website as a source on their "term papers"--in this case their website.
One trick to getting more links out there is to write articles relevant to your industry, company, or topic, make sure you have a link back to your site, and submit them to companies that publish articles. There are hundreds of article publishing companies out there, most of which you've never heard of. Some very familiar companies that publish articles are Apple News, Yahoo News, and Google News. Regardless of which company your article is published to, the main ingredient is that they link back to your site from various locations on the web, essentially saying you're somebody to be referenced.
We will write six (6) articles per month, and publish them to article websites with the appropriate anchor (link) text for your chosen keyword phrases.
Press Release Submission (6)
Press releases are short memos written to the press to forewarn them of impending or recent news (e.g.: a major event or change). This gives journalists an opportunity to prepare an article or piece on the event or change, and is a practice that's been done for centuries.
There are many press-release distribution points, where your release is sent to hundreds upon hundreds of journalists across the world. This has some SEO value (not as much as it used to) because it puts your information (with a link back to your site) on a ton of websites. But where the real value lies, is when a journalist decides to report on it in a distributed publication. Getting a link back from something as big as the New York Times or Forbes will have an astronomical affect on your PageRank.
There are some caveats, though: Your event must be news-worthy--and concise. As well, sending too many releases will not only annoy journalists, but the link value you receive from distribution points diminishes with every additional link, within a range of time. Too many, too soon, and you could even get blacklisted. It's a fine line to walk. What you really want to do is reach out to journalists that specialize in your specific topic, and begin a win-win relationship with them by initially providing them with quality content they'll want to link back to. That's when you get your name in some noteworthy publications.
We're constantly growing our list of journalists to reach out to, in addition to our distribution points (high-brow journalists get enough requests that they don't have to go to distribution points to find releases).
We advise, and will write and distribute, one (1), possibly two (2) press releases each month to begin a relationship. If you have something to release to the press that is truly newsworthy, we will write up to six (6) press releases each month.
RSS Feed Syndication
Syndication basically means you're allowing someone else to have a carbon-copy of your content. You can't really do this until you've built enough quality content, and a reputation, for others to want to link to. But if you get there, syndication can yield successful results.
See, here's the idea: You give an author in your industry (with a higher page authority than yours) your valuable content. Through syndication, they receive a copy of it. However, part of their receiving your content is they have to post a link back to your site, citing their sources. So, not only do you boost your reputation by having your content in front of a different--and possibly larger--audience, it's on a higher ranking site, you're getting links back to your site, and because you don't give away all the goods, their viewers are interested in following those links to your site to get the rest of the information. It's a huge win. However, it's a bit advanced, and because of this nobody really does it.
You may be thinking, "wait, didn't we just go through a whole thing about duplicate content?" This is true. You are very correct. But since syndication is done through XML, search engines don't even really read the content. Still, we make sure that the people we partner with for syndication post proper canonical or NoIndex tags, so that search engines know your content is the original and gets all the link-juice.
When enough quality content has been created, we will reach out to your influencers and build relationships, where we can syndicate your content and further boost your PageRank.
Guest Blogging (5)
People who visit your site want to know that you're passionate about what you do. They will respect (and ultimately trust) you more if you're an authority on what you sell. (And this will lead to more sales!) But you have to stay consistent. And between researching, drafting, revising, and polishing--even at 500 words, writing a blog post can take upwards of an hour of your day. And it gets harder when you don't have any fresh, new ideas to talk about. That's where guest blogging comes in!
Influencers in your industry sometimes get burnt out on blogging, and could use a hand. This is the perfect opportunity to get some more exposure, reach a new audience, and get some quality backlinks, while helping alleviate the stress your influencers feel to perform. It's a win-win. The caveat? You have to write good. And you can't be spammy.
However, because of the vast amount of marketers out there not meeting this caveat, guest-blogging has gotten quite a bad rap. We were considering removing this from our offerings because it's become hard to build enough of a relationship with authors to trust us with their blog/site. But the concept is still good, and we provide quality content, and it usually results in really good backlinks for our clients. So should we establish a relationship with influencers in your industry over a long-term relationship with you, we are more than happy to do more guest blogging.
We will try to attain up to five (5) guest-blog post/articles per month.
Google Local Listing
If you're a local business, it's imperative that you have a local presence on Google Maps. To be honest, it's a whole different take on SEO, and is different and separate from organic search results. See, now you're not only trying to be at the top of Google search results, you're trying to be at the top of Google Maps results. That's ok. We've got a few tricks up our sleeve.
Google+ is going to be your best friend. You're going to win this one by staying very active--constantly uploading fresh pictures, having the entire profile filled out, posting fresh content--it's basically it's own social media campaign. This is why we may remove this from our offerings and put it as a social media campaign. But that's not all--something new just came out: Google Local Business Cards.
When Google+ first came out, the incentive to use it was that local businesses would rank higher in search results if they used their G+ account, frequently. (This never actually happened.) Now supposedly, with Google Local Business Cards, if you're active on it, not only will it help boost your Local Maps results, but it will also boost your PageRank/position in search results. However, it's new and "experimental" right now (as of a month ago), so we'll have to see exactly how it pans out.
If your site is a local business, we will curate your profile with Google to ensure you show up on Google Maps for relevant search terms.
Google Analytics Report
What's great about Google Analytics is it allows you to create your own custom reports. I mean, the reports it pumps out are great to begin with--but we like custom. So you'll receive a report about how your visitors are interacting with your site that is tailored to your campaign, without any unnecessarily confusing or irrelevant metrics.
Keyword Ranking Report
I mean, this is what we're here for, right? We'll show you how you're performing in regards to your selected keywords, what to expect, and any opportunities for improvement. Sales, baby. Let's get you some money.
As you've seen, we do a whole lot for you to get your website to rank for your select keywords. So besides the juicy, end-results, we'll show you what else we did during the month that lead to those results. Transparency--why is this so hard for people to do?
We love our customers! Without them, where would we be? Should you need any assistance, have any questions, or just generally want to get in touch, our team is here for you Monday thru Friday, 10am to 6pm PST.
Call us whenever! Or drop by the office. You can always reach us by email or Skype, too :)
In our Pro and Olympian packages, you won't just get one of our revolving technicians working on your package--you'll get one dedicated to it. They'll be the only one working on it--giving you, as well as them, a level of comfort and familiarity with your package. That way, their attention span isn't sidetracked on something else--boggled between a few different businesses--allowing them to really dedicate themselves to the concepts you work with, day-in and day-out. This leads to better writing, better quality work, and better results.